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Altria, maker of Marlboro cigarettes, is diversifying its portfolio with smoke-free products. It has launched the IQOS tobacco device in the US and acquired a $12.8 billion stake in JUUL, an e-cigarette company. Altria's move reflects its commitment to staying relevant in a changing
market and meeting consumer demand for alternative smoking options. The investment in JUUL also signals Altria's intention to tap into the growing e-cigarette market.
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